Construction Chemicals for Strong and Long - Lasting Structures

Dr.Sanjay Bahadur, Global CEO, Construction Chemical Division, Pidilite Industries

The global construction industry makes up about nine percent of the world's GDP and construction is one of the main drivers of growth in almost every economy. As with other areas of the specialty chemicals sector, the construction chemicals industry is directly affected by increased globalization, consolidation and significant consumption growth in rapidly developing markets.

The construction chemicals industry will see continued opportunities to address energy conservation and sustainability. Suppliers can benefit from government policies that require the use of specialty construction chemical products to aid in energy conservation. Growing awareness of climate change will drive the demand for energy-saving materials and technologies, chemicals that increase performance and environment friendly products.

Major Challenges

One of the biggest challenges facing the segment we see is the low awareness about the benefits of utilizing construction chemicals. Due to low awareness, not many people realize that even though construction chemicals entail higher initial costs, it emerges economically beneficial over the long term and some of the other major challenges faced by the industry are as follows:

• Shortage of Skilled Manpower: The construction chemicals are sensitive products and basic technical expertise and training is required to use the products properly and employing unskilled labour is hindering the growth of the sector.

• Lack of stringent enforcement of quality standards.

• Limited awareness: Many contractors are not aware about the use of right type of construction chemicals for durable structures.

The quality of the construction and sustainability of a structure can be measured with various green building certifications such as:

Green Rating for Integrated Habitat Assessment, popularly known as GRIHA, is an independent platform for interaction on scientific and administrative issues related to sustainable habitats in India. It was founded by The Energy and Resources Institute (TERI) with support from Ministry of New and Renewable Energy (MNRE).

The U.S. Green Building Council is committed to creating environment-friendly buildings and healthier spaces for people. Among their many initiatives is LEED, a globally recognized green building certification program. It stands for Leadership in Energy & Environmental Design. LEED identifies the best-in-class building strategies and practices.

The Indian Green Building Council that was formed in 2001. The main objective was to promote sustainability and facilitate India to be one of the global leaders in the sustainable built environment by 2025. Among the many services the council offers are development of new green building rating programmes, certification services and green building training programmes.

The Bureau of Energy Efficiency (BEE) was set up in 2002 by the Indian government to help in developing policies and strategies that aim at making the economy energy-efficient. Subsequently, the Ministry of Power launched the Energy Conservation Building Code (ECBC) in 2007 to promote energy-efficiency in the building sector.

Technology & its Role

Construction chemical industry, being a highly technical and innovative driven industry, requires investments in technology and R&D. Investment in technology is not a one-time investment but rather a necessary continuous process that needs to be initiated on regular basis to ensure that the business remains competitive. Therefore, our company has been making huge periodic investments to improve operational efficiency and serve customers better. Our manufacturing processes are highly streamlined and planned. The usage of latest technologies ensures that although the costs of raw materials and associated expenditure keep rising, the impact is minimal thereby ensuring that we don’t have to burden customers with further price rise. For construction industry, we offer multiple products such as Dr Fixit Dampguard, Dr Fixit Krystalline, Dr Fixit Safeguard, Dr Fixit Powder Waterproof, Dr Fixit Pidiproof LW+, Dr Fixit Roofseal, Dr Fixit Flexshield, Dr Fixit Concrete Super Bond, Dr Fixit Epoxy Injection Grout, Dr Fixit Raincoat, Dr Fixit Heatshield, Dr Fixit Newcoat, Dr Fixit Pidicrete, Roff Glass Tile Adhesive, Roff New Construction Tile Adhesive, Roff Plymaster, Roff Rainbow Tile Mate etc. Our products are of top-notch quality and assist during various construction activities such as roofing, waterproofing, tiling, etc. It is only due to the high performance of our products that they are widely utilised and preferred in comparison to other competing brands.

The demands of the industry are continuously changing and the key to remaining successful would be to predict and adapt with the change. Over the years we have grown to understand the needs and the requirements of the changing demands of the customers. It is only due to high performance of our products that they are widely utilized and preferred in comparison to other competing brands. However, with the updating of latest technologies, Pidilite has showcased significant growth over the last five years. The presence of multiple construction chemical companies in the market has led to intense competition with Pidilite facing significantly increased market growth.